Loretta Neff, Founder and Executive Director

Loretta has specialized in character and etiquette education since 1994 with clients ranging from children to Fortune 500 companies. Loretta received a BA degree with honors and had her sights on the legal profession. But after being accepted to law school at Michigan State University, she never attended, having found her real passion to be philanthropy through teaching business and social etiquette. Committed to the advancement of numerous charities, societies, and educational foundations, she has taken her philanthropy to another level with the formation of the EW Foundation® (EWF), an educational nonprofit providing award winning character and etiquette educational resources for children and young adults, and fundraising enhancements to charities, missions, and schools. Inspired by her love of humanity and desire to share resources with children who need them most, Loretta is also an award winning children’s book author. Through her books and charitable efforts, she hopes to engage young minds and instill the values that can shape and transform their lives in a meaningful and measurable way.


Elissa Kurland, Treasurer

Elissa Kurland is a certified public accountant with over twenty years of legal and tax expertise. Elissa has served as treasurer of the EW Foundation since its inception. She received her masters of laws; taxation from University of Miami and law degree from Nova Southeastern University. Elissa specializes in all areas of corporate and individual taxation, including partnership, trust and individual federal and state income tax returns, tax research and estate planning, and preparation and review of Audits and Reviews.


Lena Yarina, Secretary

Lena Yarina is Doctor of Pharmacy with over twenty years of pharmaceutical industry experience in areas of hospital, pharmaceutical research and retail. Lena has served as secretary of the EW Foundation since its inception. She received her Doctor of Pharmacy from University of Florida. She is blessed to raise two children and is very involved in volunteering at their school and active in the affiliated church. She has volunteered at local hospitals and has participated in local charitable fundraising efforts.


Danielle Ball, Director of Public Relations and Media and Spokesperson

Danielle is a 20-year-old pre-law student from Wellington, FL. She currently attends the University of Florida where she is double majoring in Political Science and News Broadcasting. Danielle graduated as valedictorian from her high school and continues to maintain her high academic standing at the University of Florida. Danielle has maintained high marks since attending University and is a member of the Dean’s List and an inducted member of the Golden Key Honor Society. Danielle is very active on the University of Florida campus, serving as a Campaign leader for UF Student Senate party, President- Elect of the National Broadcast Society, President- Elect of TPUSA at UF, and Assistant Director for the Interfaith Affairs Cabinet of the University of Florida Student Government. Danielle currently works for WUFT News, a PBS, NPR and ESPN affiliate station, as an NPR Morning Edition Radio Anchor and as both a Content Editor and Producer for the First at Five daily newscast. In the future, Danielle hopes to become a national news anchor and eventually run for elected office.

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Danielle Ball