Author Loretta Neff



The EW Foundation®, Founder and Executive Director

Loretta Neff is the founder of the EW Foundation®, an educational nonprofit providing award- winning character education books and literacy programs for children and youth, and fundraising opportunities to other charities, missions, and schools.

Loretta received a BA degree in 1989, and was accepted to Thomas Cooley Law School at Michigan State University. She never attended, however, having found her real passion to be philanthropy through teaching business etiquette and the social graces.

While living in Cleveland, Loretta joined a private social club, and she was soon invited to teach dinner manners and social graces to children of other members. Referrals led her to a host of other clients, from individuals to Fortune 500 companies. Her fortuitous business expansion prompted her to refer to herself as “an accidental entrepreneur.” A postponement of law school became a thriving career—and a driving mission.

Loretta remains committed to the advancement of numerous charities, societies, and educational foundations.

My Experience and Expertise

Loretta grew up in Ohio and began studying the arts at age eleven. She continued to excel academically while taking advanced finishing courses during the summers. After graduating with honors, Loretta was awarded a scholarship to a private institution and earned a BA degree.

While living in Cleveland, Loretta became a junior member of a private social club, and she was soon invited to teach dinner manners and social graces to the children of members. Many of those members, to whom Ms. Neff remains grateful, helped to facilitate introductions, which served as the springboard for the good fortune that followed. As a result, the field of etiquette has become a great passion and life pursuit for over two decades.

During the 90′s, Ms. Neff began to foster business relationships with numerous private clubs and five-star hotels and resorts, chief among them, The Ritz-Carlton Hotel & Resorts.

Circa 1998, Ms. Neff had the privilege of being among the first of those to participate during the development stage of what has now become known as The Ritz-Carlton Leadership Program, Executive Education Series. During its infancy, the training was referred to as “Roll Out the Blue Carpet,” a program designed specifically to teach “The Gold Standard” of hospitality. Since then referrals have helped to pave her way toward an illustrious path of etiquette consulting. Today she likes to think of herself as an accidental entrepreneur and hopes to make an impact in the way we treat people in our everyday lives.

In 2004, Ms. Neff debuted her first Limited Edition Luxury Holiday Card line, which was an extension of her business and aimed to reinforce manners and civility. Some of her designs are offered at select boutiques during season. She has also expanded her Luxury Holiday Card Portfolio to include a Valentine’s Day collection.

To further her professional growth, Ms. Neff has spent summers in Italy, Switzerland, India, and France respectively, studying international protocol and foreign languages, which have included programs through the University of British Columbia. She became a Sommelier through the Court of Master Sommeliers in 2011. Having business relationships in parts of Asia, in January 2013, she spent an intensive month studying the culture in Hong Kong and Mainland China.

Ms. Neff strives to set a “gold standard” in the way she lives her life by giving back to her communities and serving others. Ms. Neff continues to serve on a variety of boards and remains committed to the advancement of numerous charities and educational foundations.

Ms. Neff spends most of her time in Palm Beach, with extended periods in Naples and Toronto, but still calls Ohio “home” and remains devoted to family.


Award-Winning Children’s Book – EWF Character Education Series

Based on EWF’s Award-Winning KAMP® Curriculum

(First Book)
Tame Your Manners® at KAMP® Safari
Product Details
  • Age Range: 9 – 12 years
  • Grade Level: 4 – 7
  • Paperback: 36 pages
  • Publisher: AuthorHouse (March 18, 2014)
  • Language: English
  • ISBN-10: 1491829834
  • ISBN-13: 978-1491829837
  • Product Dimensions: 8.5 x 0.1 x 8.5 inches
  • Shipping Weight: 6.4 ounces



(Second Book)
Sip Tea with Mad Hatter® at KAMP® 
Product Details
  • Age Range: 9 – 12 years
  • Grade Level: 4 – 7
  • Paperback: 34 pages
  • Publisher: EW Foundation / Neff Publishing (April 1, 2017)
  • Language: English
  • ISBN-10: 0998555908
  • ISBN-13: 978-0998555904
  • Product Dimensions: 8.5 x 0.1 x 8.5 inches
  • Shipping Weight: 5.6 ounces

Click here to visit the book website


Research shows:

o   All children, no matter where they are born, have the potential to develop good character and become positive contributors to society.

o   Character development is enhanced by opportunities to do good in the world

o   Character development begins at home and continues at school

o   Character is central to a child’s success and can be learned

o   Character development at an early age can be life-shaping and make the difference between the prospects of a good life and a great one.

  1. How did you come up with the concepts for your books?
  2. Why do you think Tame Your Manners and Sip Tea are needed in today’s world?
  3. Who would benefit from this book?
  4. Describe for our listeners what KAMP® means and what the program entails.
  5. Why do you think your books resonate with children? Adults?
  6. From reviews, it seems your books appeal as much to boys as girls, would you agree this is also a reason it’s been well received.
  7. Tell us about your favorite chapters and why?
  8. What illustrations have been the favorites of your readers?
  9. Walk us through the conceptual and design process of your illustrations.
  10. Tell us about the illustrations that reference other authors’ books.
  11. What is the mission/vision of the EW Foundation?
  12. Your book states that you give all net proceeds to charity, could you be more specific?
  13. What kinds of organizations will benefit from this book?
  14. You’ve received some lovely reviews, including ones from Children’s Literary Classics, The Children’s Book Review, Kirkus and well-known luminary Lizzie Post author and spokesperson of The Emily Post Institute. How does that make you feel?
  15. Can we expect any other books from you?